Here's what put the Magic in the new kind of FORD.....
It all started with the new kind of "Inner Ford"

When Ford Engineers planned this baby, they didn't just think in terms of new springs, new brakes, new axles. They thought in terms of a carthrough-and-through new. The wheelbase got longer!  The wheels got smaller! The frame got wider! Ford built its new, longer-wheelbase chassis.  Then Ford built a second chassis, with a still longer wheelbase! So now, you have two new kinds of Fords to sell, one over 16feet long, one over 17 feet long!  And that's longer than many "High-Priced" cars! The wheels got smaller, broader, too to give a better road grip, a better ride. And the frame's bowed out so passengers can sit inside... and the ride got smoother! With new suspension, new spring-front and rear, the ride this new Ford gives you is the closest you'll ever come to coasting on a highway of clouds. And that holds true on backcountry roads, too! The handling got easier!  ... and no wonder!   This new, lower Ford with stiffer frame is poised and balanced like a panther. And the new "trailing arms" front suspension works it magic when you need it most.  The power got Hotter!  The car that's so beautifully low is packed with Thunderbird "GO!" Waiting to jump to your command is up to 245 blazing horsepower (A regular production option of 265 HPavailable to selected customers who qualify for "Competition Power!)   With all their zip and zing, the new Ford engines go easy on gas. The roof got lower! You can shake hands with admiring friends over the roof of this low, low Ford. No wonder it clings to the road like a coat of clue Yet, because the seats are lower, too, easy entries and graceful exits are no problems. The body got quieter, "tighter".. As a matter of fact, it's the strongest body ever built for a low-priced car.  It will keep its new-car "tightness" longer.  And no car in Ford's field has suchgenerous sound-proofing.  The room got roomier!  Despite Ford's low height it's designed with more head room than ever.  There's real  strech-out leg room, even for six-footers.  And there's plenty of extra shoulder space between passengers. The lines got sweeter........They have the touch of tomorrow.   Ford gives you the longest, lowest, low-priced car ever.  Each graceful contour, every long, low, arrow-likeline of its sculptured-in-steel body says "LET'S GO!"  The style got smarter....  With this new-look new Ford, you have a car that belongs anywhere!  For example: all Fairlanes models, sedans and Victorias, have the look of a hardtop.  The value got greater!..... but the price has stayed basically the same.  The result, even more promise of buying a car that will keep its value high and will stay worth more.   So now you know the MAGIC of the new '57 FORD......right down the line!

Thanks Ford Motor Company
Dearborn, Michigan